Building Data-Driven Impact in Communications
Communications can be complicated...
In today’s hyper-connected world, with more channels of influence, fragmented media, siloed audiences, and a blurring between automated and human intelligence, identifying what matters is harder than ever.
CommsClarity Consulting’s mission is to help communicators and PR professionals use best-practice measurement, analysis and evaluation to be better informed and make the right data-driven decisions:
- Focus on objectives, messages, and audiences to cut through the noise
- Understand what works and what doesn’t – to course-correct, plan accurately and maximise your organisation’s impact
- Ensure communications is a strategic partner at the ‘top-table’ of management
CommsClarity Consulting is led by two of the industry’s most experienced communication measurement experts, helping PR Insights, media intelligence and PR/communications teams prove and improve the impact of their work.
Founded by Richard Bagnall and Paul Hender, who have led several of the world’s most respected media intelligence organisations – with over 60 years of combined experience – our consultants have been the driving force behind many of the communications industry’s best practices:
- Promoting and evolving the industry’s seminary set of measurement principles, The Barcelona Principles, leading the shift away from vanity metrics such as impressions and Advertising Value Equivalents, towards objective-led measurement
- Creating the first frameworks to help organisations make sense of their social media and evaluate its effectiveness.
- Leading, developing and advocating the AMEC Integrated Evaluation Framework, now acknowledged as global best practice
- Benchmarking an organisation’s evaluation capabilities and providing guidance on advancing their comms measurement journey through tools like the AMEC Measurement Maturity Mapper.