Our Founders
Richard Bagnall
Richard is one of the most respected and recognised leaders in PR and communications measurement.
He has held leadership roles at top measurement and data analytics firms, including Metrica, Gorkana, PRIME Research, and CARMA.
For over a decade, Richard has advised the UK Government’s Strategy & Evaluation Council on best practices for communications evaluation, and co-authored the Government’s Digital Communication Capabilities Review. He served three terms as chairman of AMEC, the global professional association for media intelligence, where he led and contributed to the development of key resources including the Integrated Evaluation Framework, the PR Planning Guide, and the Measurement Maturity Mapper.
Richard is a Fellow of AMEC, the CIPR and the PRCA. His career long commitment to improving the meaningful measurement and evaluation of communications has seen him recognised multiple times for lifetime achievement, including the Chartered Institute of Public Relations (CIPR) President’s Medal for outstanding contribution to the public relations industry, Provoke Media’s SABRE Award for Outstanding Individual Achievement, AMEC’s Don Bartholomew Award for services to the industry, and induction into PR News’ Measurement Hall of Fame.
Paul Hender
With a background in Physics, Paul Hender has brought a scientific approach to the data, insights and communications evaluation sector for over three decades.
He has held senior roles at some of the world’s most respected media intelligence businesses. Paul was co-owner and director of Metrica, Head of Analysis Operations at Gorkana, Head of Insight for Cision EMIA, and Group Chief Operations Officer for CARMA, where he led a team of 400 analysts and media intelligence professionals across four continents.
Paul has been a board member of AMEC and played a significant role in industry initiatives such as the AMEC Integrated Evaluation Framework and Measurement Maturity Mapper (M3). He regularly advises on measurement best practices through webinars, guest lectures at universities, and industry events.
Paul has provided expert consultancy to some of the world’s largest and most recognized brands, helping clients and media intelligence businesses win over 50 industry awards.