Evaluation & Insights Veterans Launch Consultancy
From Provoke Media by Maja Pawinska Sims.
Evaluation and insights industry veterans Richard Bagnall and Paul Hender have set up a new business, CommsClarity Consulting, to help PR agencies and in-house teams evaluate and demonstrate the value of communications.
“Nothing has changed!” – do campaigns affect elections?
Are the Conservatives running the worst election campaign of all time? Much of the media narrative would suggest as much and the polling would back this up – not just in terms of voting intention but in how people view the campaigning. According to YouGov, 43% of people think that the Conservatives are running the […]
Predictive Analytics – Playing Dice with God
It’s an uncertain world “God does not play dice” Albert Einstein wrote in a letter to fellow physicist Max Born before the 1927 Solvay Conference on the emerging science of Quantum Mechanics. An event my son described as the “Avengers Assemble” of physicists. The resulting Copenhagen interpretation that the world is underpinned by random events […]
Communications Technology and Influence in Elections
It has become a common theme to link political change with the emerging communication technology of the day. The invention of the printing press was seen as a key driver of the protestant revolution and subsequent religious wars in the 16th and 17th centuries. The rise of political newspapers, pamphlets and the birth of the […]
Outputs, Out-takes and Outcomes
Measurement and evaluation thought leaders have been advocating for communications professionals to move beyond measuring activity and media outputs in isolation, and to understand the impact on audience out-takes and organisation outcomes. Initiatives such as the 3rd generation of the Barcelona Principles and AMEC’s Integrated Evaluation Framework have been helping comms teams to implement this […]
Who votes for who: social groups and social values
The word conspicuous by it’s absence in the 2024 UK Election campaigning so far is ‘Brexit’. Of the seven political parties that participated in last Friday’s BBC Election debate, only the SNP’s John Swinney mentioned the biggest issue in UK politics over the last eight years. This may be because most of the parties don’t […]
UK Election 2024 – MRP Polls and the fight for attention
Ed Davy takes a dip but are the LibDems about to surge? Meanwhile Nigel Farage makes a splash and the Conservatives find themselves up a certain creek without a paddle The 4th July is busy this year. It is Independence Day, my wedding anniversary (I appreciate the irony), my mother’s birthday and now the UK […]